It's so much easier to publish your app in Google Play than in Appstore, that's why there are so many similar apps in Google Play. It creates conditions for healthy competition among developers. To perform well in this competition you should always keep your app better than the others. But what if your app is already losing? What if there is an app that has a larger audience than yours? Actually, I think that it's not even a problem. It's an opportunity! An opportunity Wait, what? An opportunity? Why losing to another app is an opportunity? Because you losing a battle not the war! Actually, I think that software market is a place where nobody can win the war. It's Infinite War (not the Infinity War, though), with many many small battles. Still, why losing a battle is an opportunity? Because if you analyse the reasons of losing, and why your opponent is winning you can gather very useful information. With this information, you can come up with a plan that is even bet...